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KORUS

Korus turns 25

The Korus group is celebrating its 25th anniversary this year. Charles Marcolin, the group’s founder and current CEO, talks to us about how Korus and the sector are evolving, as well as the prospects for the future.

What is your vision for Korus in the coming years ?

With the digital revolution and the gradual arrival of the Y generation on the job market, organisational structures are changing in all sectors of the economy.

Professional environments, whether bank branches, retail outlets, reception spaces, treatment facilities or work spaces, are undergoing significant changes in a tough competitive landscape.

For several years already, bank branches have had to constantly renew themselves and invent new concepts in order to reconnect with their customers and entice people back into the branches by making their spaces more attractive.

As for retail outlets, they must now provide their customers with a truly unique shopping experience by focusing on human relations. This is because increasingly efficient and powerful information and communication technologies are gradually taking the monopoly of expertise away from brick-and-mortar spaces. As a result, the entire sales community will have to be more creative, find ways to stand out, and focus on people skills, conviviality, service, giving assistance and attention.

The workplace must now be seen as a resource rather than a constraint. This has an impact on the design and fit-out of spaces, which, rather than just being places of business, must now become places that are open to all and encourage conviviality, socialisation, interaction, well-being, value sharing and co-construction. This must happen if we are to appeal to and retain employees who are seeking freedom and are more prone to jumping from one job to another.

Furthermore, environmental constraints and the drive towards profitability are compelling businesses to take a different view of the notion of “work” and rethink the way their spaces are designed and fitted out in order to extend their life cycle. In such a context, it is important to think in terms of usage value rather than possession value, to manage products in terms of their useful life, and finally to favour modularity and flexibility when it comes to spaces, so that these may be adapted easily at minimal cost.

We are here to assist businesses very early on with their deliberations, to bring them a bespoke and personalised service combining inventiveness and creativity, two elements that have been part of our DNA since our inception.

We adopt a collaborative approach with our employees, our partners, and our clients. We believe that collaboration is the future of all human relations and the way to ensure success in any project…