With the SoCoo’c chain, the Fournier Group wished to strengthen its position in the entry-level kitchen segment. In early 2015, the chain had some forty shops only across France. SoCoo’c shops were set up one by one over time, because the chain was a network of franchisees.
But in March 2015, the group bought the 120 retail outlets belonging to Hygena, which was in a slump, and hired Korus to assist with transforming these new shops across France based on the SoCoo’c concept.