Volcom

Founded by Richard Woolcott and Tucker Hall during a snowboarding session in 1991, Volcom has incorporated a major philosophy since its inception, defined as “Youth against Establishment”. For the first time, surfing, skateboarding and snowboarding were combined under one brand. Volcom’s avant-garde approach to clothing and image has always been the distinguishing feature that sets the brand apart in the extreme sports industry and beyond.

In June 2011, Volcom was taken over by the French group Kering, which owns other brands such as Gucci, Yves Saint-Laurent and Balenciaga.

The group decided that in addition to selling the label through multi-brand distribution networks, it was time to set up own-brand shops. Since 2012, Volcom has chosen Korus to design and set up its shops in Bordeaux, Paris, Lille, Hossegor, Barcelona, and its European showroom in Paris.

• Shop design
• General contractor

• Several key contacts: the parent company, Kering, and executives based in San Francisco
• The store concept had to be adapted in each city according to the constraints of each site.
• The “green” aspect of the brand had to be respected (technologies, LED and OLED, water recovery system, etc.)
• Significant ironwork, a key element of the brand
• Digital shop (3D projectors, tactile technology, POS servers, ShopperTrak etc.)
• Constraints: asbestos, lead and disabled access
• Improvement of the client’s procurement through the purchase of materials and equipment in the Iberian Peninsula
• Work carried out in English and French on the client side and in Spanish/Portuguese and English on the supplier side