Weston Weston Weston

Project context

While waiting to take up residence at a permanent address on the Champs-Elysées, the French luxury shoe brand J. M. Weston moved into a pop-up store set up at the former Gaumont Ambassade cinema at number 50 on the same avenue. This is a temporary arrangement while the brand searches for new premises on the avenue the bootmaker has called home since 1932.

Korus' involvement

  • All trade work

Project challenges

  • 4-week deadline given
Fit-out of a pop-up store
Location: Gaumont Cinema – Champs Elysées - Paris
Surface area: 10 763 sqm
Archi / Designer / Concept: LOCI ANIMA